In freelance copywriting, I worked with two types of clients. Firstly, there were those clients who I’d perform a single project for and never hear from again. Then, there were those clients who I had relationships with, delivering them copy on a regular basis.
The business owner who I performed this project for was among those clients who I did repeat work for. In fact, I’ve decided to share this project in particular for several reasons. For one, it shows my copywriting abilities in action. Read through the Word document (available for download below) and you’re met with persuasive language, compelling call-to-actions, and objection handling among other copywriting principles. Secondly, this project had an SEO element to it which demonstrates my ability to apply keywords.
For context, the client was the owner of a pool services company located in Central Florida. He had just recently launched a website and needed good copywriting to facilitate conversions. For this client, website conversions constituted appointment bookings and email opt-ins.
He understood that his website needed good copywriting, but he also understood that his website needed to be SEO-optimized. One way in doing so was to include target keywords within the website copy itself. Therefore, this client would give me a list of preselected keywords to incorporate into the copy he needed delivered. There were even keyword density requirements I had to meet.
While this did present challenges to maintaining the flow of the copy, I think this client would agree that I was sufficient in including the specified keywords. That is, without compromising the copy’s readability.
In general, I’d follow proven formulas for all my copywriting pieces. My favorites of which were AIDA () and the 4 Ps (). Additionally, I was a frequent user of swiped.co. This site hosts some of the most successful copywriting pieces of all time and served as great inspiration in crafting my own pieces. The point is, my overall copywriting strategy was to do what works, not reinvent the wheel
To see some of these copywriting pieces I delivered to the client, simply hit the button below. You may be surprised to ___.
